Top Car Insurance Articles

The subject of auto insurance doesn’t exactly bring to mind the word “creativity,” but maybe that’s why the advertisements below are so effective. After all, the way in which the average consumer is bombarded with product endorsements and promotions every day makes it increasingly difficult for individual companies to stand out among the competition.

The following five ads certainly stand out, however. From totally innovative to just plain hilarious, these car insurance advertisements go beyond just getting a potential customer’s attention–we can appreciate the artistry and imagination that went into creating them. Of course, it doesn’t hurt that some of these companies’ auto insurance rates aren’t bad either.

#1 Allstate

What better way to convince a driver they need auto insurance than by placing thoughts of their own car in jeopardy into their mind? Allstate went beyond the typical billboard and actually teetered a car over the edge of Chicago’s Marina Towers parking lot to make their point.

#2 Nationwide

This advertisement picks up where the previous one leaves off. Nationwide went so far as to create a fictitious paint company (Coop’s Paints) and construct a scene that rivals a Hollywood movie set, in which paint from the picture above actually spills out onto the cars and street below.

#3 Nationwide…Again

Another cutting-edge segment of Nationwide’s “Life Comes at You Fast” campaign, this ad no doubt makes anyone passing by look twice. They turn an average shopping mall staircase into the illusion a car is racing over the top of a steep incline, ready to descend upon onlookers in mere seconds.

#4 Nissan Auto Insurance

Nissan Auto Insurance recently won the Gold Outdoor Lion award at the 2010 Cannes International Advertising Festival for the “In Case Of” campaign. The above ad, “Pole,” is actually one of a three part series that likely garners acclaim due to its combination of beauty and simplicity. Check out “Cow” and “Hydrant” for the full story.

#5 1st for Women

This isn’t the first time 1st for Women has produced a one of a kind advertisement worth mentioning. This women-only insurance company has stood out in the auto insurance scene by producing consistently humorous commercials and print ads that demonstrate why there’s a need to separate the girls from the boys.

The recent over-saturation of the auto insurance market has had a drastic effect on the industry. The advent of competition has brought on consistently decreasing insurance premiums as auto insurers compete vigorously for business. Apart from their aggressive advertising campaigns, the main way in which these companies attract new clients is by striving to offer the lowest rate possible to each customer. This is especially necessary now because internet technologies have made it easy for prospective policyholders to compare car insurance rates online – giving them an easy way of picking out the best offering based on cost, and level of coverage. With this in mind, insurance companies are constantly bidding against each other to offer their customers better value for money – in a desperate attempt to keep them around and, perhaps, steal a few customers from their competitors. When you compare rates online you get to see the best that each company has to offer in a simple, readable format to enable you to make quick, informed decision. This information will include the premium for the specified policy, as well as a general idea of what the policy covers – helping you to better understand what you’re putting your money on and how the figure matches up with the service provided. One other benefit to comparing rates online is that you get the most up to date rates available. Since quotes/rates can change constantly, the best place to keep up with the newest costs, and offerings, is via the internet – rather than calling a company and hearing one quote, only to show up a few days later to hear a ridiculously expensive figure, couple with a sales pitch type of excuse. Comparing rates online avoids this hassle by providing up to date rates – and sometimes even gives the option to sign-up for your policy on the company website and print immediate “proof of insurance”

Instructions

1. 1

   Keep the traffic and parking tickets to an absolute minimum. Tickets on your record have a big influence on the auto insurance rate you get. If you have a clean record, then onto the next step. If you have tickets on your record, within the last handful of years, take it easy for awhile. In most states those tickets will drop off your record after a few years. That will translate directly to lower insurance rates.

2. 2

   Add safety and anti-theft devices to your car. If you’re not in the position to purchase a car with all this preinstalled, then purchase an add-on security system or safety equipment.

3. 3

   Move all your insurance to one company. You will often get a nice discount on individual insurance policies if you give your house, life, auto, and other insurance business to one provider.

4. 4

   Shop around. With the proliferation of insurance companies in the last few years, both on and offline, there’s a pretty fair chance that you aren’t currently with the most inexpensive provider that you could be. There’s no downside to looking at your options and getting free quotes on your auto insurance, or any insurance for that matter.